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About Belle

‘Truly powerful women don’t explain why they want respect.

They simply don’t engage those who don’t give it to them’


Always curious and always thinking. A daydreamer with an entrepreneurial spirit – Strategist by day, jewellery designer and aspiring entrepreneur by night. Besides working in my day job as a marketer, strategizing and establishing strategic brand partnerships. I’m into business ideas, tech, beauty, and fashion. When designing jewellery, I believe less is more. Focusing on creating well-designed quality pieces that are clean, wearable and chic.

Professional / Education Belle graduated from Imperial College London, London College of Fashion and Temasek Polytechnic with a Masters in Strategic Marketing, BA. (Hons) in Fashion Management and Diploma in Visual Communications. With her experience in tech startups, marketing, advertising, fashion, luxury, PR & events, she is able to creatively solve problems, conceive, develop & meticulously execute strategies to meet business, marketing, design and communication objectives. 

About the Blog, A lifestyle blog where Belle collects her visual inspirations, memories, share dining reviews and talk about beauty and fashion. A place to inspire herself. Hopefully you and maybe others.

About the Shop. A little boutique with whimsical and contemporary goods that are curated, or designed by Belle.

“Extending the average life of clothes (2.2 years) by just three months of active use per item would lead to a 5-10% reduction in each of the carbon, water and waste footprints).”

Because Belle is into sustainability; to create less waste for the environment, you’d at times find pre-loved belongings, either in lovely or mint condition at little to zero cost (you’ll just need to help her cover shipping).

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